I was asked recently about how Web2.0 collaboration would help businesses and organizations. Immediately three things came to mind:
1. More innovation with Wikis
2. Increased accountability with Blogs
3. Better teamwork with Collaboration
3. Better teamwork with Collaboration
Innovation because collaboration and Web 2.0 offers the ability for colleagues, team members, project members, from anywhere in any time zone to create, collaborate, problem solve and build ideas and products together.
Organizations and their customers, stakeholders, leaders and shareholders benefit from faster, well-grounded product and service innovations.
Before Web 2.0, businesses used only one way communication like press releases distributed via traditional media and with only promotional and informational content. Enter Web 2.0 and there is a whole new accountability factor for organizations.
Blogs are favoured by the public over press releases as a means to the "real" story; consumers, publics, taxpayers can post opinions to news articles, corporate missteps, government public spending. This quite simply and naturally leads to better performance by corporately by enforcing authenticity and candour.
Innovation and transparency: Two very good reasons to move to the human web and we haven't even touched on some of the other business drivers: employee satisfaction, business networking, relationship and team building, cost savings, revenue generation, profitability...
Check out a presentation I developed and delivered on Web 2.0, The New Human Web.
