Writing for the Web and Search Engines

It's simple really. If you've written well for the web, you've written well for search engines. That's because spiders crawl like people prefer to read on the web: titles, subheadings, highlighted words, bullets, hyperlinked text and use of short paragraphs with the most important information at the top of the page. All of these are listed in order of priority. For titles and subheadings, use plain language phrases that your users will Google and you'll start coming out on the top searches.