The Web Project Design document could be one of the most important documents in the whole web project managment toolkit. That's because it more than anything focuses on your audience and why you are developing your web project.
The site or application is for someone, to do something, or to know something. How they get that information or how they complete that task is outlined in the web project design document. The web project design will reflect:
The designer uses it to create the graphical layout, the information architect uses it to develop the navigation, the content specialist uses it to guide content creation in the wireframe, and it becomes an important proof of approval when those nagging questions come up 2, 3, 4, and 6 months later - who picked the colours?
The site or application is for someone, to do something, or to know something. How they get that information or how they complete that task is outlined in the web project design document. The web project design will reflect:
- what it is your users are there for
- the colour scheme
- the functionality
- the information architecture and navigation
- the wireframe and layout
- the corporate or sub-brand colour palette and imaging
The designer uses it to create the graphical layout, the information architect uses it to develop the navigation, the content specialist uses it to guide content creation in the wireframe, and it becomes an important proof of approval when those nagging questions come up 2, 3, 4, and 6 months later - who picked the colours?
